 Introduction
A
keynote speech, seminar, TeleClass, or book can be turned into audiotapes or CDs
and sold. These items can be sold at the back of the room during presentations,
at trade shows, or on your website.
You
could also interview and tape the top experts in your field (with their permission)
and sell the collection of interviews as an audiocassette or CD. There are many
possibilities. Many people
like to listen to "how-to" or motivational tapes while they drive. Audiocassettes
or CDs are a perfect option for them. Others like to listen to real audio on their
computers. Provide more than one option and different price ranges. Individual
items can be bundled together and sold as a package for a higher price.
Real World
Example
Judith Parker Harris
Healthesteem.com |
jparkerharris@mindspring.com
 I'm
Judith Parker Harris, and I teach an eight-week program, either in person or by
phone, entitled "HOW TO MOVE FROM BLOCKED TO BLOCK-BUSTER." In 1985,
at the peak of my workaholic advertising career, I became blocked. I had written,
produced and directed over 3,000 television commercials and was at the helm of
a multi-million dollar advertising agency. Driving home from a client meeting
one day, I completely lost the center of my vision and could only see things around
the edges of a black hole. Days later I began to lose the feeling in my body from
my waist to my toes. I soon received the diagnosis: Multiple Sclerosis. I was
35 years old. The MS diagnosis shocked me into action. I began a process that
involved changing the foundational elements of my life. By 1990, my MS symptoms
had disappeared and have never returned.  Today,
nothing about my life is the same as it was in the year of my diagnosis, including
my business. My passion is to show people how to gain control of circumstances
that seem uncontrollable so they can write a BLOCK-BUSTER script for their personal
and professional success. This is how I turned my passion into my new business,
HEALTH-ESTEEM, INTL. I began to speak to community groups for free about how I
changed my life in order to heal from MS. They always asked for something to take
with them. I recorded a 90-minute audiocassette entitled, "Conquer Crisis with
Health-Esteem," that sells for $15.95.
I
soon realized the thirst that existed for healing, and the gap that existed between
the western and eastern medical communities. I decided to quench the thirst and
bridge the gap by detailing the process of my healing in workbook form that could
help anyone navigate any crisis. I collaborated with my healing team and wrote,
CONQUER CRISIS WITH HEALTH-ESTEEM, a 238-page workbook for women and men. With
products in hand and a process that approaches healing like a business plan, I
was ready for the lecture circuit. I worked with a coach to define my business
plan and target market and began presenting paid lectures and workshops nationwide. The
8-week program evolved when I realized that people often need a coach to get through
the healing process more efficiently. The program consists of eight 3-hour group
sessions and four, 1-hour private coachings when done locally. By phone, I provide
9 1-hour coachings and email backup to go over homework. Extensive program materials
are provided each week. The cost for the program is $900.00. I am currently planning
to offer this course as a TeleClass. I also offer individual coaching for people
who do not want to commit to the program. As
much of my work involves getting people to look inside for answers in order to
break free from thinking and emotional patterns that can cause illness or crisis,
I found I needed a non-threatening way to get people (especially men) to embrace
the concept. I wrote and produced an audiotape for the car entitled, "Beat Road
Rage and Drive Yourself Healthy." It sells for only $9.95 and has helped me procure
radio interviews throughout the country. It has also helped countless people realize
how stuffed emotions can come out inappropriately when we least expect them and
can often lead us into life-threatening situations. That realization leads to
clients. The
beauty of my new business is that it combines all of my talents and passions.
I started as a writer, producer and director. My mission is to make healing entertaining
and entertaining healing. I use many movie analogies and games created to help
people Change the script of their lives and Conquer the Villains. My
Suggestions are to: - Combine
your talents to create your unique niche.
- Follow
your passions.
- Make
it entertaining.
Wanda Loskot
loska.com | wanda@loska.com
Hi,
my name is Wanda Loskot. I am a coach specializing in small business, and I offer
several audio programs. My audio programs have proven to be a marvelous back-end
product and a perfect opportunity to gain new clients.  I
began with taping TeleClasses using a Sony tape recorder with a small adapter
from Radio Shack (total cost about $30).
I
edited my first tapes using a double deck tape recorder and I sent them to the
RecordingProducts.com for duplication
(about 60 cents a piece). I also produced my own labels using Avery paper and
Microsoft Publisher. Tapes were far from perfect, but one of them paved its way
to become an official handout on the seminar of Jay Abraham. Recently
I bought a small duplication machine, Telex Replica, for $279 from RecordingProducts.com
- which paid for itself very quickly. I can duplicate a 60-minute tape in 50 seconds! My
next project was developing my own 2-tape audio seminar which I offer at EmailMarketingTips.com.
Renting a studio is quite expensive, so I decided to record it at my office, reading
the script in front of my computer. After some investigation, I was surprised
to find out that a simple Radio Shack mike for $20 was the perfect solution for
this kind of recording. I
also offer my products on CDs. Producing these is really easy. Most new computers
are already equipped with CD burner; if not you can get a CD burner at Best Buy
for $50 or so. I
buy blank tapes, CDs and labels on Ebay. You
will find there amazing bargains! My audio albums are also from RecordingProducts.com To
edit audio more precisely, I purchased the Cool Edit 2000, standard software in
broadcasting. It was surprisingly inexpensive; only $69 from syntrillium.com
and very easy to use. Upgrade it for another $49 to a Studio version and you can
use four tracks to add music and special effects. A lot of FUN! My
last program offered at MakeYourBusinessThrive.com
is packaged in elegant album with color cover. It is a combination of a tightly
edited TeleClasses, interviews and my own recordings - 8 tapes or CD - plus a
manual and many extras. I
have a background in broadcasting so all this never intimidated me, but even if
you are a total novice in sound editing, you should dive in. It is really easy
to learn. If you know how to edit text documents, you can learn fast how to edit
your sound files. It is all based on editing content with cut, paste and delete
functions. Once
you have a digital audio program, you can also use it on the web - as an audio
sample of your coaching, or you can offer the entire course in streaming media,
like I do at MakeYourBusinessWork.com.
It is a great sales booster because you can offer it at a more affordable price.
The best thing about it: it can be totally automated because there is nothing
to ship!
Suggestions
Related to Creating and Selling Audiotapes, CDs, etc.
Pick
a topic you have a passion for or are an expert in.
Do
your market research. Is there a market for your products and services?
Create
more than one product from your information. A seminar can be taped and turned
into an audiocassette tape. The audiocassette can be transcribed and turned into
a book or ebook.
Related resources
Passive
Revenue course on Creating RealAudio Courses: www.coachville.com/passiverevenue/pr06ttr.html
Passive
Revenue course on Setting Up an Online Merchant Solution: www.coachville.com/passiverevenue/pr10mer.html
The above services are from CoachVille.com.
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