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 Introduction
Many
coaches have an area of expertise or passion. They often turn this into a teleclass
series or a coaching program with step-by-step instructions for participants to
follow in order to attain the desired end result. Coaches can extend the earning
capacity of a proven program by selling licenses to other coaches and professionals.
The license allows the purchaser to use the program with clients or groups of
clients, and earn an income.
 There are two
basic types of licensing fees: a one-time fee for a lifetime license and a yearly
renewable fee for an annual license. A lifetime license is usually more expensive
upfront than a yearly license. Royalty fees may or may not be part of the licensing
fee. A royalty fee of 10%, for example, means the licensee pays the licensor 10%
of all gross or net revenue earned through the use of the licensed product or
program.
Ebook creators
often sell reprint rights and master reprint rights, which are a form of licensing.
Reprint rights allow the purchaser to sell the ebook and keep all of the profits.
Master reprint rights allow the purchaser to sell reprint rights to others, and
keep all the profits. Usually a limited number of master reprint rights are made
available and are more expensive than reprint rights.
Real World Example
David Steele: LifePartnerQuest
/ Relationship Coaching Institute
www.RelationshipCoachingInstitute.com
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David@RelationshipCoachingInstitute.com
Hi! I'm David Steele, a Licensed
Marriage and Family Therapist who fell in love with coaching and its potential
for helping singles and couples achieve their relationship goals. I developed
a coaching program for singles- "Relationship Success Training For Singles," and
another for couples "Partners In Life," combining concepts, tools and methods
from the coaching profession with my own approaches to helping people with their
relationship issues and goals.
 I formed "LifePartnerQuest" (www.lifepartnerquest.com) to provide relationship coaching
for singles and couples, and train and license coaches, therapists, and other
helping professionals to use my coaching programs in their practice.
LifePartnerQuest will turn 5 years
old this year. Currently, we have over 300 licensees worldwide, who have used
our programs with thousands of singles and couples. Coaches become licensees as
a benefit of joining Relationship Coaching Institute by paying a $495.00 enrollment fee, then $29.00
to $49.00 per month for training, licensing our programs and content, certification,
marketing support, and practice development programs.
LifePartnerQuest provides marketing
support for its licensees by listing their photos and profiles on our web site,
featuring them in our newsletters for singles and couples, providing content for
their web sites, e-programs, seminars, and other marketing tools. As our organization
and revenues grow, we are able to provide increasing marketing support and continue
to improve our programs. In addition, our size allows us to partner with complementary
businesses that serve singles and couples, to further market our programs for
our licensees.
I am so proud of what I have been
able to build with LifePartnerQuest. I love to apply my energy and creativity
for the benefit of our coaches and the clients in their practice. I believe we
all have gifts and talents that we can package for the benefit of others. By creating
a product you have taken your knowledge, experience and creativity, and created
a legacy that can continue your work beyond your lifetime.
Suggestions Related to Licensing Your Program or Intellectual
Property
Before licensing your program
or IP, make sure it produces results and is profitable.
Research the area of licensing
and look at different licensing agreements. Determine what kind would work best
for your product.
Consider consulting with legal
counsel to ensure your licensing agreement is complete. You don't want any surprises
down the road.
Related resources
TeachingLicenses.com
A number of teaching licenses for Coachville developed programs are available
for purchase. Also an opportunity to see a licensing agreement.
Coachville also offers a license
for opening a Coachville in other countries. For more details: Coachville.com/intl/license.html
All services are from CoachVille.com. | 
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