The CoachVille view of becoming a Transformation Coach


Trying hard to control the flaws of the human condition


Playing together to uplift the Superpowers of Human Nature!

Hello! Welcome to our “Philosophy Page” about becoming a Transformation Coach.

Becoming a Transformation Coach is a truly amazing pursuit… and one that never ends. As human possibilities and challenges expand, Coaching expands right with them.

A lot of the content on the pages in this section are excerpts from my eBook: “Transformation Coaching”. which you can access by joining our awesome CV Membership site and the CoachVille App.

Put this on your play plan for some time later.

We have two main pages about our coach education experience: the Philosophy Page and the Program Page…


Our Coaching Philosophy

We want to share with you some of the big foundation ideas that have influenced the design of our program.

Transformation Coaching is a rewarding profession. It is a powerful approach to leadership, entrepreneurship, teaching and even parenting. And for many it is a transformational way of life.

Our purpose in sharing this with you – most schools don’t have a page like this – is for you to feel that you have found a place where you belong and get excited to begin your “become a transformation coach” adventure!

Our Coach Education Program

Our Coach Education Program, the Center for Coaching Mastery, is both ICF Accredited, transformational AND FUN! (A truly remarkable combination)

You will earn a powerful dual certification:

  • CoachVille Professional Certified Coach (the precursor to the ICF PCC)
  • CoachVille Certified Transformation Coach (the precursor to an AWESOME Life!)

You can learn about the incredible features, income-based scholarships, intense curriculum and the steps of the student journey… AND MORE… on this page:

Transformation Coaching is everywhere

Transformation Coaching is everywhere because it is built into our awesome human nature superpowers.

Transformation Coaching can happen anytime a person endeavors to do something better AND personal growth is required.

Do something better + Become the next version of you.

That is the magical formula that evokes Transformation Coaching.


Personal Coaching is a quirky, exclusive  thing


Transformation Coaching is EVERYWHERE in the Human Experience!

What is Transformation Coaching…

Transformation Coaching is A LOT more than you may have heard.

Transformation coaching is a profound relationship!

Learning how to provide this sophisticated level of care, support and challenge will be one of the most amazing personal growth adventures you ever undertake.


Problems, tasks and accountability


Dreams, guided practice, co-creation, spirit of play

Transformation Coaches Advocate for Human Nature

The Human Potential Movement hit a real snag when it blended into the Industrial Psychology obsession with fixing problems. It became the norm of “self-help’ to convince people about their problems and pain so that the guru could sell them their solution. Transformation Coaching starts with the premise that the player is awesome!

Human nature is… AWESOME!


There is something wrong with you. But we can fix it.


You have amazing superpowers to share with the world.

Transformation Coaches are the champions of dreams

Why Dreams and not objectives or goals! This is an important question! Objectives are very task oriented and more about getting it done. Dreams are playful and growth oriented; they evoke adventure and becoming the next version of YOU!


Stale, robotic, Key performance indicators


Wildly alive desires, imagination, playfulness, adventure, and fun!!!

Transformation Coaches practice social play

Coaching is guiding a player in pursuit of playing better. But how do we play life? We have a little model that encourages the player and the coach to approach any dream with the spirit of play and an opportunity for personal growth AND social influence!

Social play… social practice… social fear.


Working alone on tasks that are risk-free and keep you small


Embracing the risks of playing out in the world to be a positive influence on others.

Transformation Coaches Guide the Human Journey

When you guide someone in pursuit of their dream in life it really is a wild and rewarding adventure; it is not passive that’s for sure. You love those hero’s journey stories! You get to be the wise and capable guide for everyone you coach. And you can do it from anywhere!

Every life… is a treasure map!


Tour guide with a road map


Adventure Guide with a Treasure map.

Transformation Coaches are wise rebels

The hero’s journey portion of transformation coaching requires a dominating status quo… and we have a big one: The Industrial Culture of Authoritarian Control Hierarchies! ARGH!

Almost every player with a Transformation Coach has a dream to change something in their own lives and the world around them. This requires an epic quest to challenge the status quo.

Transformation coaching cultures can change the world!


That’s just the way it is, we have to accept it.


We can courageously co-create something WAY better!

Transformation Coaches nurture Energy Alignment

In life there are social actions to practice and approaches to understand. But beyond this there is the wonderous pursuit of energy alignment!

In all forms of coaching, it is these “non-tangible” pursuits that empower players to become extraordinary; to go beyond where action alone can take them. This aspect of coaching is deep and co-creative.

There is much more to life than completing tasks!


Struggling hard for small gains


Playing in flow for peak experiences

Transformation Coaches choose lifestyle freedom!

Coach the Dreams you Love

Coach the players you resonate with

Coach with your Signature Method
Coach when it fits into the rest of your life.

Live where you feel most alive


Doing what you are “supposed to do’


Choosing lifestyle freedom

Being a CoachVille Transformation Coach…

You will become a wise soul with deep understanding and awareness of Human Nature.

You will become a “go to guide’ and leader because you foster transformational growth, peak experiences and desired results.

You will become a happier and more playful person. For real.


Center for Coaching Mastery Program

In the Center for Coaching Mastery Program the curriculum is organized with classes that focus on each of the essential superpowers of human nature; so you will gain in depth knowledge.

You will become a master at guiding the Human Journey by unleashing the unique power within each and every individual.


Link to Center for Coaching Mastery Philosophy

Link to Center for Coaching Mastery Program