We were born with the Ability to Believe

then we were trained to fear our power


Frustrated by the fatal flaw of fears, beliefs and desires


Exploring our fears, beliefs and desires like a treasure map to our dreams

Inner Freedom Coaching Method Class

Transform frustration Into Freedom!

EVERYONE who hires a Transformation Coach has the desire to live their dream life and PLAY BIG in a purposeful way… to contribute value to others. The Inner Freedom ™ Method is a powerful 9-step method where you explore the mysterious “DANCE” between the desire to play BIG AND the human imperative to play safe by avoiding social risk.

What most people experience as a frustrating conflict can be seen as clues on a treasure map where we discover the treasure of our YOUnique Power! 

OUR FEARS are a treasure map to our Dreams AND Superpowers!

MOST fear is social fear. ALL social fear is learned!

In this program you will become a MASTER at understanding Social Fear and the important role it plays in our lives. This will enable you to live your DREAM of doing big things in the world while coaching others to do the same.

In this program we explore, express and amplify the Human Nature Superpower: The Ability to BELIEVE!

  • We can choose our beliefs and desires
  • We can embrace the power of Self-Preservation
  • We can enjoy the power of Self-Confidence
  • And Most IMPORTANT – Understand how these two powers often get into growth-oriented conflict!


Here is what happens when you use the Inner Freedom Method with your players…


  • NO more procrastination
  • NO more stuck in frustration
  • NO more perfection trap
  • NO more self-limiting beliefs
  • NO more negative self talk
  • NO more self-sabotage!!!
  • NO more “I can’t get out of my own way”
  • NO more frozen in frustration and isolation



  • Freedom to BE your YOUnique self
  • Freedom to choose purposeful risks
  • Freedom to express your creativity
  • The ability to tap into deep body wisdom
  • The ability to tap into the “Super Mind” through imagination
  • The ability to trust your intuition and ACT on it!

BIG POINT: Many of our non-conscious beliefs are formed out of the fear of NOT BELONGING.
Especially being rejected for expressing our TRUE, DEEP, POWERFUL selves.
Because of this experience… for most of us, the “thing” we learn to fear the most is expressing our YOUnique power.
SO… our social fears are like a treasure map to our YOUnique Superpowers.
Using the Inner Freedom Method you will become an EXPERT GUIDE for a treasure hunt  adventure!!

AND… – perhaps just as awesome – it will make YOU the GO-TO Transformation Coach for anyone who is ready to play BIG.
Oh yeah, you want to be THAT coach.

The Path of Transformation

Transform Your Life as a Player

From: Road Map Mindset

To: Treasure Map Mindset

The long version

From: the frustration of feeling stuck and thinking you are doing it wrong

To: the mystery, wonder and joy of exploring your inner wisdom


Transform your Life as a Coach / Leader

From: Hierarchical – Use authoritarian commands and instructions to power through emotions and fears

To: Egalitarian – Enjoy every doubt and fear because it leads to a more fully expressed player with social impact



Team Play for Transformation!

We provide you with amazing resources to share with your players so that they can become equal co-creators of the coaching experience WITH you. This enables you to provide a comprehensive program for your players from Day 1.

Player Resources

Player Playbook – Guides through the concepts and techniques used in each coaching session from the player perspective

Player Prep Audio – walks through the concepts used in each coaching session in an auditory way

Playsheets – A visually attractive way to take a few notes from each session and track progress through the program.

Additional Coach Resources

Coach Playbook – Walks through concepts and techniques for each step of the Method from the coaches perspective

Coaching Guides – Step by step, word-for-word, path to Inner Freedom Coaching while you are learning

Coaching Session Audio – Recordings of a complete set of Inner Freedom Coaching sessions that follow the same Coaching Guides that you will use.


What you will learn…


Four Transformation Models

  • Human Journey with a Coach
  • Social Play & Social Fear
  • Superpowers for Play
  • Energy Alignment

Four Transformation Techniques

and when/how to use them!

  • Pivotal Moment
  • Role Play
  • Co-Create Awareness
  • Intentional Co-Creation Series

Nine Steps of the Method

  • Step #1) Play With Fear
  • Step #2) Judgment-Free Awareness
  • Step #3) Feel the Energy
  • Step #4) Body Beliefs
  • Step #5) Explore for Superpower Potential
  • Step #6) Find the Perfection
  • Step #7) Flow of Gratitude
  • Step #8) Make Your Mind the Ally of Your Dream
  • Step #9) PrePlay the Pivotal Moment

Play Language

The Spirit of Play and Play language set coaching apart from every other approach to Human Achievement. When you focus your conversations on playing big for a dream and playing better you will never be confused with another type of professional. If your aim is to become a Professional Transformation Coach then this is essential for you. 


In the Zoom class you will experience a lively combination of large and small group conversations and 1-1 practice dyads. At CoachVille we learn by practicing together!! You will meet classmates from all around the world.

*The zoom class qualifies for 24 live Coach Training ICF CCEUs; 12 2-hour sessions

*The Self-Study with a Buddy Program qualifies for 24 Resource ICF CCEU’s

** This course is part of the Center for Coaching Mastery Certification Program

Next Zoom Class: January 2023

Early Registration Opens 12/1/2022

Tuesdays Jan. 17 – April 4 2023
Two Time slots: 2-4 PM ET OR 8-10 PM ET

Early Registration = $1,332 saving you $666!!
3 payments of $444

Jump down to registration

Let's go on a mythical transformation journey...

The Treasure Map Moment

From the player playbook…

The moment you find a treasure map


The Treasure Map is a symbol of transformation.


Something of great value has been hidden in a special place. A place that will be almost impossible for someone to find except the person who is intended to find it. The person with the treasure map.

YOU have the treasure map!

Do you trust yourself and follow it? Or do you just put it away and pretend you never saw it?

After some deliberation… Your self-trust wins out and you decide to take the risk to explore for the treasure.

Now you need someone who can help you read the map and understand it’s many clues. Someone who has intuition and an adventurous spirit. This someone is your Transformation Coach with the Inner Freedom Method. But we will get to that in a moment. Let’s continue with the story.

Now you are on a BIG Adventure into new territory.


The treasure map is NOT a road map. There are mysterious clues and puzzles. There are challenges and synchronistic discoveries.

It seems risky sometimes, frustrating sometimes… and exhilarating sometimes.

Quirky allies and challenging adversaries show up from time to time.

Sometimes you feel you are close to the treasure. Other times you feel it is impossibly far away. Your treasure map reading companion is with you every step of the way encouraging you and challenging you to keep going.

You tap into abilities, resourcefulness, and wisdom that you didn’t even know you had.

At long last, you find the treasure! But more importantly, you found your AWESOME self along the way.


The Transformation:

From: Road map mindset – waiting for exact instructions from the authority

To: Treasure map mindset – embracing mystery and your resourcefulness


Now let’s explore real life and the Human Journey through the treasure map metaphor.

The treasure is your BIG Dream. It has several elements but the most important is the peak experience that you imagine for yourself.

The map is the Energy Alignment Model; I will show you that in a moment.

The clues and mysteries and puzzles… There are many.

  • Most are in your non-conscious mind: body sensations, feelings, desires, emotions, beliefs and fears.
  • Some are found in the Supermind Connection: embracing synchronicities, spoken intentions, gratitude and big questions.
  • There are clues in the environment around you: the people, places things and ideas around you provide clues about your energy and past beliefs.

The playful actions in the world that stir up the clues are the four types of Social Play: Relate for Influence, Create for Inspiration, Explore for Visibility and Experiment for Change.

The abilities within you that you discover along the way: these are your Human Nature and your Super YOU Superpowers!


Your Transformation Coach with the Inner Freedom Method.

The social play actions needed for your Dream will require some planning and practice…but then sorting through the feedback your environment provides you also requires some keen skills of observation. This will reveal the clues.

The clues in your non-conscious mind – body awareness, beliefs, desires and fears- are amazing! They will get you to your Dream Treasure!

But they are not at all easy to read. This is where your Transformation Coach with the Inner Freedom Comes in; it is a method for exploring these clues. Probably the ability to explore your experiences of social risk and social fear is the most profound and most valuable.

Eventually, the peak experiences that you imagine will happen for you. The treasure is found! But the new freedom and the new version of YOU that you discover along the way are an even greater treasure!

It all starts when you trust yourself to pursue your Dream… and hire a Transformation Coach as your map reading companion for the adventure.

Trust yourself… Let’s go!

Human Journey with a Coach

From the Players Playbook…

Human Journey

Play Safe

There is a “play safe” version of your life that is available to you now in the Preservation Zone. In this life you preserve who you are and where you are. You are strongly influenced by the Social Safety Instinct to maintain the belonging that you have by avoiding any social risks. This is how most people live. But this is NOT how you live when you have an Inner Freedom Transformation Coach!

Your BIG Dream is calling you to adventure

The outer ring is your BIG Dream! The adventure is to get your heart’s desire out into the world. It is your heart that is calling you to adventure! This is where the experiences and results that you imagine happen with regularity. You are in the flow of life contributing your unique value to the world in a way that is fulfilling for you. AND after some time you will be in the Preservation Zone at your new level and it will be time to pursue your next BIG Dream!

The Growth / Fear Zone

The Growth/Fear Zone is the unknown. This is where you will face challenges that you cannot overcome as the current version of you. You will need to become the next version of you, uplevel your beliefs and establish a new environment of belonging. This is where you face social risks in pursuit of social rewards. In the Fear/Growth Zone you see the 5 BE’s of Human Nature: Be Free, Befriend, Become, Believe and Belong.

The Superpower Zone

The Superpower Zone is where you discover the powers and playfulness within you that have been hidden in the shadows that you will NEED to live your dream. You have Superpowers for influence, expression, visibility and change that you have not yet tapped into. OR you may be using them, but now you are being called to raise your level of mastery.

Your coach will be your guide every step of the way on the adventure.

The Pull – Clues on the treasure map

Notice “The Pull” (in the lower right).

These are the clues on the treasure map!!!

We will speak about this often. This is the natural tug within all of us between the need to preserve “what is” by playing safe and the desire to pursue our heart’s Dream by playing BIG. The experience of “The Pull” will ALWAYS be there!

The Inner Freedom Method is ALL about exploring The Pull!

Let’s go a little deeper into how we experience “the Pull”

Social Play and Social Fear

The BIG Picture

Humans are emerging from the Industrial Control Culture into the Connected Freedom Culture.

More and more of us are yearning to live more fully; to experience and express our uniqueness AND our connectedness.  To do this, we MUST be highly aware of and leverage ALL aspects of the Human Experience: including purpose, desires, emotions and fear.

Together we must embrace the truth that playing life INCLUDES challenges and hardships that give us opportunities to grow more fully into ourselves and connect more deeply with others.  We have a choice in how we play the moments of our lives. To be a coach in the world means living, loving and teaching these truths.

We can PLAY with social fear

The FEAR we are talking about, when it comes to living our dreams, is “Social Fear”; this fear is deeply embedded in our BEING. It is the fear of NOT BELONGING to the “tribe”. For most of human history, not belonging to the tribe meant certain death… hence the fear!

  • I struggle asking for what I need.
  • I often create things but then I don’t share them.
  • I know I need to be more visibile but it’s hard to get out there.
  • I know I need to try something new, but I seem to keep doing the same things.

Sound familiar?


Fear is a natural consequence of playing big in your life.  It is not to be ignored or overcome. It needs to be EMBRACED.  You can learn a lot from your fears and when you do you are free to play as big as your life’s DREAMS and PURPOSE will take you.

Since you learned each fear, you can also learn to PLAY with the fear!

What this means in practical terms is that you are FREE to act powerfully in the moment in a way that is creative, resilient and resourceful.  You are fluid and able to take the risks needed to get MUCH better results, more often with less struggle.  This is what we want for our players – and for ourselves!

Inner Freedom Method Model

The BIG Question: How BIG do you CHOOSE to play in this amazing life of yours? 

With Inner Freedom it is truly your choice!

Your story as a Coach…

Are you ready for a dramatic boost in your coaching confidence? When you coach your player to play big in the outside world their “Inner World” will put up a LOT of resistance. Nearly every decision we make in social situations is instantaneously determined by patterns of feeling in the non-conscious mind; what to say, NOT say, what to do, must NEVER do.  When we start playing big, we often notice how restricted we feel; and it’s frustrating for both the player AND the coach. This is your opportunity for coach-able moments of transformation that lead to resultsFrom: Motivate your player to power through their fear and control their emotions. To: Teach your player to play with fear and explore their emotions. When you bring the Inner Freedom Method to your coaching conversations your players will be amazed at the awareness that comes into focus.  And they will be thrilled when freedom and RESULTS replace frustration!  You will be a coaching hero! (always fun)

Players with dreams = Bigger fees (if you are into that!)

With the Inner Freedom Method you will be able to coach the biggest players in the most challenging and high impact opportunities.   When the word gets out about what you can do, you will be in high demand with the best players in your community. As a coach, this is EXACTLY who you want to be. This can lead to bigger coaching fees if you are into that. AND… YOU will have the Inner Freedom that you need to FEEL worthy of higher fees. (HAH! yes, it all comes together)

Notice the Transformations in:

The 9-Step Inner Freedom Method

The Inner Freedom MethodTM is a sequence of transformational techniques that guide the player from feeling frustration (inner conflict) to feeling free (super conductive) during moments of social play.

Notice Steps 1 and 9

We use a powerful active imagination technique to pre-play a scene

From: Control the situation (in Step 1)
To: Co-Create with Life (in Step 9)

Notice Steps 2 and 8

We use a judgment-free awareness technique

From: React (to the lack of control)
To: Respond (to the call of the dream)

This is BIG! This is where you exercise the player’s ability to CHOOSE their Beliefs.
You knew that “Ability to Believe” Human Nature Superpower would come into play somewhere!

Notice Steps 3 and 4

We use a powerful body awareness technique

From: Resist (the feeling in the body)
To: Allow (the feeling in the body)

Notice Steps 5, 6 and 7

We step into the Superpower Zone with a powerful coaching proficiency called: Find the Perfection in the Situation.

This is an advanced version of the Co-Create Awareness Technique that we use in other programs.

THIS… is where we do advanced Treasure Map Reading! SO AWESOME!!!


With this method, you step into your power as a Transformation Coach.

 Awww, Yeah!

One more model to show you, The Energy Alignment Game…


Energy Alignment Game Model

Energy Alignment… The Treasure Map

The Energy Alignment Game model is used of our 3 Methods Classes:

  • Play Life Method
  • Inner Freedom Method
  • World Power Method

You see the “Green Blob” in the center of the model which represents our Non-Conscious Mind. You can also see the Treasure Map Symbol at the center of the blob.

The BIG idea here is that a LOT of our Human Power is in our Non-Conscious Mind. AND we can’t access it directly because it is… well… non-conscious!

We can explore it and discover this power through a variety of practices. While these practices are pretty straightforward… the content is quite mysterious. This is why we refer to it as a treasure map!

On the Green Blob you see four symbols that represent the core elements that we explore and discover by using the Inner Freedom Method:

  • Body Awareness – the meditator with chakra dots
  • Fears – the ghost
  • Desires – the fire
  • Body Beliefs – the box in the deep brain

We use the box in the brain to symbolize body beliefs becasue we feel sensations in the body… these connect to a non-conscious part of the brain called the social brain. Through guided visualization we can “pop” these non-conscious beliefs into conscious awareness. WHOAH!!! This is so powerful.

The reason we call this a treasure map – and NOT a road map – is because it is delightfully mysterious and requires playful intuition to interpret. And it is pretty much impossible to do this alone, it requires in-tune partnership. 

This is a BIG part of Transformation Coaching.

YOU will learn how to do this in the Inner Freedom Method class and it will make you incredibly valuable to everyone you coach!

Let's get you registered!


3 Options

A) Join our complete Transformation Coach Certification program with an income-based scholarship.

B) Register for the ZOOM class a la carte.

C) Register for the Self-Study with a buddy a la carte.


A) Already in the Coach Certification Program?

You know what to do! Log in to the student center and register for class!

B) ZOOM Class A la carte

Zoom Class Registration Opens December 1 2022

Program Dates: Tuesdays 2-4 PM OR 8-10 PM ET

January 17 to April 4 2023

The investment for this Inner Freedom Method Education program for coaches is $1,998. (3 payments of $666)

Early Registration Special For $1,332; Until Dec. 31 2022
3 payments of $444 

*The program qualifies for 24 ICF CCEUs; 12 2-hour sessions

Click to: REGISTER HERE for ZOOM Class

C) Self-Study with a Buddy Program (any time)

Registration for $999

3 payments of $333

Click to: REGISTER HERE for Self-Study Program

Shares from the Game Card

Coach Calvin Chen, Los Angeles California, Shares… My client  just called me a coaching “God”. Let me explain (ha!). We had an Inner Freedom experience focused on his tendency to reject business deals prematurely to not waste time.  We found some very powerful pattern language he was using. And when the switch flipped — he went from “I’ll do whatever it takes to survive” to “I know I have it in me to do whatever it takes to SUCCEED, that’s just who I am, that’s how I roll” .. and he just kept looping that pattern language over and over.. you can hear the difference in his tone. Prior to the session he was very intellectual and mind-driven, self-admittedly disconnected from his body and feelings and he came out of the session feeling INTEGRATED and ALIVE.. he was tickled that he could feel the hairs on the back of his neck stand up as he kept with this PLAY BIG intention + new pattern language.
Coach Anneli Videmyr, Stockholm Sweden, shares… “My player told me today she will never forget the fantastic relief she felt when we did the Inner Freedom Method – that was one of the first sessions with her and it was not complex at all. She said it helps her in her job every week. When she gets a “small nervous attack” she does a light version for herself! Isn’t this great… Inner Freedom Coaching is creating sustainable self growth.  I am still astounded about this method.” Another Player told me: “I feel so relieved after this Inner Freedom session and much more calm to attend a big meeting next week”.
Coach Dorina Kalaty, Great Neck NY, Shares… A player called me today to tell me how much I have changed her life and how much freer she feels to take the actions that used to scare her so much. This is somebody that I was hesitant with at first to use the inner freedom method.  We couldn’t have done it without this method. I have learned that Playing outside of the comfort zone means that I will not know what will happen, I will not have a familiar pattern to refer to and I will most likely feel “a little bit of fear”.  I will feel this buzzing energy in my body.  I will also feel amazing, alive and exhilarated by playing outside of my comfort zone.
Coach Keiko (Kay) Saito, New York, NY, shares… I coached a player who recently started his 3rd season with me. With him, I often use the Inner Freedom Method because he is an overachiever.  So often he is not playing at ease, but rather powering through things though he’s been a very successful business owner for over a decade. This time, he found himself in the same situation where he realized that’s been repeating. He can’t say “no” to his clients for things that are not included in the contracts and this puts him in a tough position because every time he says “yes” to them, he sets their expectations higher and higher. We did dig deep with the method. He felt a very heavy gray concrete-like sensation in his shoulders and arms. He felt the same sensation for the first time in life when his dad said to him: “you cannot do even such an easy task?” while he was cooking or doing something for his dad. He was about 8 years old. Since then, he didn’t want to disappoint anyone and he can’t let people down. This connected the dots between what’s been happening now in his adult life and his childhood memory. We saw some benefits and positive effects on both sides for him and his clients when he says “no”. He realized that what he needs to do is have creative reality-check conversations with his clients. I challenged him to come up with some symbol to represent this. Awesome session!

Students share their stories of Inner Freedom…

In every CoachVille program the students share their experiences each week on the gamecard! What you are about to read is a small collection of these shared experiences. ClintBoldenCircle-pngClint Bolden, San Francisco, CA; Retired School Administrator Playing outside the zone means that you get to play with the fear that holds people back from discovering their greatness. You are fearless and nothing can stop you from producing the desired results in your life. Most of all, you learn to depend on your body wisdom for guidance and direction. You are in a state of mind were you are unstoppable because fear has no power over you.     NinaMioenCircle-png Nina Mioen, Texas USA; Professional Coach “Wow! This is exactly what I have been waiting for! Dave’s talk about most coaching sessions being weak really hit me.  It was me yesterday.  The frustration I felt when I coached this lady, the feeling of not getting anywhere.  I need to get into the critical moment with her. I makes so much sense and feels great to have a technique to use to ‘feel what it feels like in the moment’.  I believe in it completely; it is when we are in the moment that the breakthrough can happen.  This is really BIG!”   EricaBeckerCircle-png Erica Becker,  San Diego CA; Corporate Coach I took my player through the Inner Freedom Method and she had a memory pop of a very early traumatic occurrence. She said that she hadn’t thought it was still an issue but it is what kept coming up so she allowed herself to be uncomfortable and feel it. It was a huge breakthrough for her and has since allowed her to be aware that it was holding her back from her relationships with others. Inner Freedom is resistance free – being in the flow of life. Attracting and manifesting what I want and easily. At peace within; Staying true to my own thoughts and actions. JoseDiazdeVillegasCircle-pngJose Diaz de Villegas, San Juan Puerto Rico; Magazine Editor My player and I had a very intense Inner Freedom session, during which a powerful memory came up. She said, “I’m starting to see pictures from my childhood, starting to get closer to what is really stopping me.” She had greater awareness of how what happened then is connected to what she wants to do now.  She saw that now as an adult she has choices. I find deep Inner Freedom sessions really help us expand our ability to “Respect the client’s humanity.”   JannickeBernsCicle-pngJannicke Berns, Stockholm Sweden; Professional Coach My experience of the Inner Freedom Method: …absence of fear and courage to act in the moment. ….being in the flow and knowing what to do or not do. …awareness and integration of feelings, thoughts and emotion (body wisdom) ….feeling that my energy flows freely to the results I want. EytanNicholsonCircle-pngEytan Nicholson, Boston MA; Song writer & Musician There is a list of things I’d love to do in my life but can always find a great reason why not to try them. Playing outside of my comfort zone will be not judging things in advance, rather attempting them with full force and then reflecting later. Inner freedom means to me that I should be able to approach and attempt any idea or challenge with an ability to CHOOSE not only what I’m comfortable with but also what it means to me. I can choose my opinions and actions over survival instinct.