CoachVille Book Club

CoachVille Book Club – Subliminal

Together we will explore “Subliminal: How Your Unconscious Mind Rules Your Behavior” by Leonard Mlodinow starting on February 4, 2019 for seven weeks.

The CV Book Club discussions are free for all CV Members (AKA TEAM CoachVille).

They take place on Mondays from 7-8 PM ET via Maestro Conference.

Click here to log in (or become a CV member) and become a member of the CV Book Club community. There you can get your call in credentials for the series. Also, there you will find your invitation to join the Facebook group; especially good for those who want to participate but can’t join the calls live.

In every conversation we explore ideas from the book and how we can use them to play life bigger and coach life better. IMPORTANT: You do not need to read the entire book to get value from and contribute to the community. Even if you read a few pages you can jump right into the conversation! Book Club is not Industrial Age school!


Week One | February 4, 2019

  • Intro Discussion | Audio

Week Two | February 11, 2019

  • Chapter 1: The New Unconscious | Audio
  • Chapter 2: Senses Plus Mind Equals Reality | Audio

Week Three | February 18, 2019

  • Chapter 3: Remembering and Forgetting
  • Chapter 4: The Importance of Being Social

Week Four | February 25, 2019

  • Chapter 5: Reading People
  • Chapter 6: Judging People by Their Covers

Week Five | March 4, 2019

  • Chapter 7: Sorting People and Things
  • Chapter 8: In-Groups and Out-Groups

Week Six | March 11, 2019

  • Chapter 9: Feelings
  • Chapter 10: Self

Week Seven | March 18, 2019

  • Playing with BIG Ideas & Coaching Better
  • Wrap-up Discussion

Book Overview

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Your Hosts…

Coach Erin BrimmerCoach Erin Brimmer

Coach Erin is an artist, designer, and life coach with unbridled wanderlust that fuels her travels around the globe in search of beauty. (And boy does our earth deliver beauty in spades!)

Create beauty. Go wild. Shine your light. Trust your inner compass. Choose to bless the world. And above all else, love — always love.

Coach Erin earned her Bachelor of Fine Arts degree from the Lamar Dodd School of Art at the University of Georgia, and honed her marketing chops during a decade long stint at Microsoft. She learned the art of coaching at the CoachVille Center for Coaching Mastery, and through Martha Beck’s Wayfinder Life Coach Training.

Coach Dave Buck, MCCCoach Dave Buck, MCC

Coach Dave is an MBA, Master Certified Coach and the CEO of CoachVille the original global online community for Coaches with over 36,000 members in over 70 Countries. He is also a founding member of the Transformational Leadership Council with Jack Canfield.

Coach Dave is a leading visionary voice of professional coaching. He collaborated with Thomas Leonard – the “Founding Father” of Professional Life-Business Coaching – to found CoachVille in 2000. A 2008 independent global survey of 10,000 professional coaches named Coach Dave the 7th most influential person in the history of professional coaching.